Issue link: https://resources.twc.edu/i/1193403
7 The Washington Center • Course Guide Education: B.A., University of Virginia (Government and African & African American Studies); M.Ed, George Mason University (Education Leadership); M.B.A. (Business Administration), George Mason University; PhD, American University (Education Policy) Media and Communications SP26-4873 Media Management Professor: Mark McDonald Day/Time: Online | 6:30 PM – 9:30 PM Modality: Mondays If you've ever wondered what it's like to be the leading entrepreneur or manager in a busy communications or marketing team, or in a digital media newsroom, this course provides real-time experience. It provides students with the basic tools and skills required to launch and lead a small multi-media start-up company, from conception to production and evaluation. Classes will consist of lectures, videos, presentations, group and class discussions, group planning and brainstorming, and ethical and logistical problem-solving. Students will gain an understanding of the challenges of running a digital media production through strategic planning, budgetary planning and monitoring, hiring decisions and staff motivation, evaluation tools for progress and success, and legal and ethical challenges. Lectures will also contain real-life examples of many of the unanticipated issues which confront media managers. Professor Bio: Mark McDonald is an award-winning international broadcast journalist, who held key leadership positions in international media at BBC World News, and with NPR's leading stations in New York City and Washington, DC, inspiring teams of writers, producers, reporters, anchors, and technicians. He launched his own business in 2015 to help great people and purpose-driven organizations tell their own stories through social and digital media. He also teaches soft-skills, communication skills, video production and podcasting at Georgetown University's Graduate School of Arts. As an international TV and radio producer, he worked across Europe, Canada, South America and the US, covering four US Presidential elections, international politics, economics, violent conflict, environment, and education. As a mentor, he coaches in public speaking, voice delivery, live anchoring, reporting, breaking news, writing for print, audio and video, social media, and digital editing. As a manager he oversaw content, strategic and financial planning, internal and external communications, reputation management, branding and marketing, audience research analysis, talent acquisition and human resource management. Mark is also the recipient of the Edward R. Murrow Award for Investigative Journalism, and the DuPont Columbia Award for Excellence in Broadcast Journalism. Education: Postgraduate Diploma in Journalism (NCTJ Accredited), University College, Cardiff, Wales, UK; B. Comm., University of Liverpool. International Affairs SP26-4283 International Organizations and International Humanitarian Law Professor: Max Hilaire Day/Time: Thursdays | 6:30 PM – 9:30 PM Modality: Hybrid This course introduces students to the field of international humanitarian law and the role of international organizations in its creation, application and enforcement. It focuses on the development and creation of international humanitarian law, from The Hague Conventions of 1899 and 1907 to the Geneva Conventions of 1949 and the Protocol to the Geneva Conventions of 1977. It also provides an understanding of the application and enforcement of international humanitarian law by international organizations and international tribunals.