Issue link: https://resources.twc.edu/i/1193403
8 The Washington Center • Course Guide Media and Communications SU24-4873 Media Management Professor: Mark McDonald Day/Time: Thursdays | 6:00 PM – 9:00 PM Modality: In-Person If you've ever wondered what it's like to be the leading entrepreneur or manager in a busy communications or marketing team, or in a digital media newsroom, this course provides real-time experience. It provides students with the basic tools and skills required to launch and lead a small multi-media start-up company, from conception to production and evaluation. Classes will consist of lectures, videos, presentations, group and class discussions, group planning and brainstorming, and ethical and logistical problem-solving. Students will gain an understanding of the challenges of running a digital media production through strategic planning, budgetary planning and monitoring, hiring decisions and staff motivation, evaluation tools for progress and success, and legal and ethical challenges. Lectures will also contain real-life examples of many of the unanticipated issues which confront media managers. Professor Bio: Mark McDonald is a communications leader and coach with more than 25 years' experience in digital and traditional media as a journalist, manager, and mentor with BBC News and the leading NPR stations in New York and Washington, DC. Throughout his career Mark has played a leading role in talent development, training hundreds of employees, interns and students, and creating and expanding collaborative media work. In addition to TWC, he teaches at Georgetown University's Postgraduate College of Arts, with current courses in Professional Podcasting, Professional Video Production, and Digital Writing for Business. Education: Postgraduate Diploma in Journalism (NCTJ Accredited), University College, Cardiff, Wales, UK; B. Comm., University of Liverpool. SU24-4020 Understanding the Media's Role in American Politics Professor: Jonelle Henry Day/Time: Mondays (SU24-4020) & Thursdays (SU24-4020.1) | 6:00 PM – 9:00 PM Modality: Hybrid This summer course will examine all aspects of America's political system, from the influence of political parties to campaigning, elections and governing. We will also examine how politics affects public policy and intersects with the discourse on social issues, all through the lens of mass media. Professor Bio: Jonelle Henry is a multi-passionate businesswoman and professor with more than 20 years of media & communications experience. She served as C-SPAN's senior political producer, covering Congress and the White House and currently teaches media and politics at the Washington Center. Jonelle is the founder and CEO of Districtly Speaking - a strategic dialogue consulting company and community town hall platform. She is also the CEO of CultureLuxe by Jonelle - a modern luxury travel company specializing in elevated cultural tours and experiences. She sits on several boards including the White Dress Project - a patient advocacy and fibroid awareness organization and is a member of the National Association of Black Journalists and Delta Sigma Theta Sorority. During her down time, you can find Jonelle traveling the world, binging her favorite tv shows and brunching with friends. Education: M.S in Communications, Johns Hopkins University, B.A, in Broadcasting, University of Florida